Dr. Claire Tsai, Ph.D., Associate Professor, Marketing & Co‐Founder of BEAR, University of Toronto, Rotman School of Management

Claire Tsai, Ph.D., is an Associate Professor of Marketing and a co‐founder of the Behavioural Economics in Action Research (BEAR) Cluster at the University of Toronto’s Rotman School of Management.

Claire has an MBA in economics and a Ph.D. in Behavioral Science and Marketing from the University of Chicago. She has worked in financial services in New York, Taipei and Hong Kong. Dr. Tsai adopts a behavioral economics approach in studying decision-making in areas including financial decisions, food consumption, and subjective well‐being. She studies overconfidence and how this bias systematically influences judgment and decision‐making. She also studies the science and economics of happiness, which she terms Hedonomics.

Claire’s work appears in leading marketing and psychology journals, including Journal of Consumer Research and Psychological Science. Her work often receives featured coverage in popular media outlets including the Wall Street Journal (Week in Ideas),, Globe and Mail, CBC News, and Harvard Business Review.

Recent speaking engagements include the University of Chicago Alumni Club in Asia Pacific, Latin American Financial Education Congress, Ontario Securities Commission, and CPA Ontario’s Conference for Women.

She applies insights from behavioral science research to public policy and business. In addition to government units in Canada and the US, she has also worked with private sector clients including MDRC and served as an expert witness to Forest Ethics Advocacy Association and Ruby Shiller Chan Hasan Barristers for a case involving a public policy change to the energy industry. She is also an expert affiliate at the Analysis Group.

More about BEAR:

More on Dr. Claire Tsai, Ph.D:

Copyright © 2016 PEO All Right Reserved