We are very excited about John Sutherland’s presentation at our retreat. His “repeatable recipe for game-changing innovation” has made his reputation as a go-to consultant.
His strong belief in disruptive technology’s overwhelming power comes out loud and clear. “Successful leaders of the 21st century must make a fundamental change: they must be excellent and conventional managers — and yet embrace something else that is essential – exponential growth from disruptive technologies,” Sutherland says. The modern business era’s great companies Google, Facebook, Qualcomm, iTunes (10 billion downloads and counting) provided “breakthrough innovation. They rewired conventional cultures.”
What did they do differently? Sutherland argues strongly that they “didn’t accept linear culture,” which is in effect what most business leaders over 40 have grown up with. Set goals like 20 per cent growth. Achieving that “would be considered excellent according to most management standards,” according to Sutherland.
But emerging leaders “think different,” as Steve Jobs once said. “It’s not that leaders need to reject conventional ideas — they need to recognize the really good exponential projects and capture those businesses, keeping that focus. When there is a new and different mindset, exponential growth can follow,” Sutherland told us. “Manage the mature business but open your mind to the future.”
It’s time to look at these opportunities, Sutherland adds. There are so many — a staggering number. Diseases, hospitals, DNA, bacteria, oil.
“What if you spent a Saturday thinking about what is happening in the world, opening your mind as wide as possible—and you selected something that offered 10 times the growth of anything you are doing right now? Is there a small thing out there that seems completely intriguing?”
Sutherland will talk about the four capabilities needed for those who are obsessed with value creation.
- See far past the boundaries of what else may be happening – what hasn’t arrived yet
- Find those things that are being created but are not being used
- Create compelling user experiences (the most important part)
- Build a business around it
It’s the dual mindset. Seeing far beyond the horizon while still managing the business.
Sutherland will tell us how to:
- Install an innovation engine in your enterprise
- Unleash your organization’s game-changing potential
- Rapidly mine, prototype, and launch breakthrough ideas
With 30 years’ experience helping companies get unstuck and into action, Sutherland’s track record is unique. “Our skill transfer is simple and robust, helping to re-wire cultures for breakthrough innovation,” he says.
Not to be missed!