Understanding the ROI of Social Media and Getting Started Today!
All major industries and firms (B2B or B2C) are in the middle of a major shift to understand potential areas of revenue exist within digital and social platforms while finding innovative ways to grow their businesses.
In order to continue accelerated growth, be a privately held company or publicly traded Fortune 500 Company, forward-thinking business leaders must quickly learn how to leverage and embrace digital and social media tools better than their competitors.
Digital competency is not something just for ‘digital specialists’ but now a core component of leadership.
You cannot understand digital without being part of it. Digital and social platforms are interactive by nature. To understand them business leaders must use them. Not simply by reading a white paper or a blog post but understanding them at least at a high level within the precious time at their disposal.
There are numerous digital and social media platforms out there but we will start with LinkedIn.
How a President can fully leverage LinkedIn as a means to drive business development and thought leadership for your organizations.
This dynamic interactive session will provide insights into some of the most fundamental and frequently asked questions by senior executives about LinkedIn:
Why should LinkedIn matter to me and my business as a President?
Bringing out the White Elephant and how do we address concerns?
Do I really need a strategy for LinkedIn?
How to protect my inbox and privacy if I’m unsure about social media?
Is there demonstrable ROI from using LinkedIn?
Do I need to be a technical wizard to use LinkedIn to its full potential?
What top 10 tips do you provide to immediately optimize my LinkedIn profile?
How do I use LinkedIn if I only have 15 minutes a day?
Over his career Sulemaan has worked in senior client side positions with top brands such as Apple, Sears, Harlequin and Air Canada. He was responsible for driving their digital marketing, e-commerce and social media initiatives in North America.
ABOUT OUR SPEAKER
Sulemaan has spoken about digital marketing, e-commerce and social media to the Schulich Executive Education Centre (York University), Rotman School of Management Executive MBA Program (University of Toronto), Queen’s University, Dalhousie University, Ryerson University, Sheridan College, George Brown College, YPO / WPO, Canadian Marketing Association (CMA) and other industry conferences across North America.
He provides confidential and personalized executive training to Presidents and C-Level executives. Sulemaan is authorized to speak officially on behalf of LinkedIn Canada. He completed his Masters in E-Commerce from Dalhousie University in 2003 and is fluently bilingual in English and French.
Sulemaan has served as the Vice-Chair of the CMA Digital Marketing Council and has been a contributing writer for CMA blog since its inception. He also serves on the Board of Directors for the White Ribbon Campaign and writes for the Huffington Post and Canadian Marketing Association.
We are sorry but registration for this event is now closed.
Please contact us if you would like to know if spaces are still available.